TreeVisuals
Visual branding is much more complicated, which consists of your brand logo, the style of your store interior, those are considered of visual identity of a brand. They can reach target customers via internet, magazine, physical stores and advertising on the billboards by the roads.
People work really hard trying to get more attentions from target customers with their logo. So that the LED technology improve accordingly either in the shape they can be made or in the way they can be controlled.
The Japanese brand UNI QLO uses LED technology to display their logo. a shape of dice made of led screen with logo rolling on the 5 faces is a creation with LED technology. Isn’t it more attractive than the other static advertisement? The challenges of this kind of design lie in the much smaller size of the LED screen, the perfect conjunction between each two faces, and the rolling logo display simultaneously each unit.
LED screen is not always the flat screen as what we knew before, and it can be any shape and any design. Nowadays, people are spoiled with waves of visual attack from digital products. If there is no any creation with LED technology, it won’t beat it to get eyes of customer staying on the brand.
LED technology can be a piece of an art for shopping mall interior. Those small ring shape of LED screens are the keys for the design. Soft LED module makes it happen and contributes to the simplicity of the structural weight. Visual expression of a brand can be bold, and direct reach to customers; it could be hidden behind an art and get to bottom of the heart of customers.
A mind of creation decides where LED technology evolves to and breakthrough the new limit. This won’t come to an end.