TreeVisuals
IoT technologies means internet of things, which the things or physical objects are connected into a network. They are being analyzed through those data collected by the sensors or software in the network. The importance is that they are being controlled to specific purposes, such as improving efficiency, saving cost, or maximizing the benefits. Nowadays, many industries are impacted by IoT; those industries are manufacturing, telecom, healthcare, construction, farming and advertising etc.
Here we will talk about the IoT technology applied to advertising industry. Advertising has evolved from printing version to be digital one. Being digital means the ads can reach customers broadly without geographic limit. So, carriers for digital advertising are showing up. Digital LED billboards, taxi-top led sign, LED truck, LED sign poster are some of them. Those carriers can pass the branding messages to where it is needed. Just imagine, you hop on a taxi and see an Ads on top of the taxi saying 50% off sale with Target; You are driving the car and see the same Ads on top a taxi, or the rear of a bus, and even on the led sign poster that stand at the entrance of a plaza. A voice just tell that you need to shop around tonight.
Here is the solution of IoT technology on LED screens that already put into place.
The advantages of the solution:
A. fixed time and fixed area for Ads delivery
Via GPS positioning, GPS thermography analyzing, mileage & route of the taxies and buses etc., an analysis on the flow of different areas will be conducted to the Ads delivery strategy, the time and the area of Ads delivery. This is higher efficiency to target the customer.
B. Trackable data on the Ads delivery campaign
Trackable data can be visualized on six dimensions, including the numbers of the led screen with Ads delivered, transportation carrier details, Area already with Ads delivered, Times of Ads delivered, etc.
C. 4G controller
4G modular with double antennas guarantee the reliability of Ads delivery.
D. Realtime monitoring
It supports realtime monitoring via screenshot and camera on the Ads delivery on the led screen
E. Ads delivery on the LED screen simultaneously It makes sure all the terminals displaying the same Ads simultaneously