DOOH billboard, Is it still worthy to invest?

DOOH billboard has been served for advertising business for almost two decades. It had been overwhelming at first, and it turned to be harder to help the brand stand out when audiences get used to it now.

To grasp the attention of the audiences, the DOOH billboard has shifted to be in varied formats. Street furniture, curve-angled led billboard, vehicle moving led screen, and transparent led screen are some of those formats. With this transform physically on the outside structure, the contents become much more dynamic on visual design. Nowadays, the DOOH billboard could even support real time campaign and interactive communication with audiences.

When there is DOOH billboard everywhere, the investor might question if it is still worthy investing on a DOOH billboard? The answer is challenging but positive from marketer or advertising agency.

The positive lies on the digital technology itself of a led billboard, which shows dynamic ads and has impact on audience easier. The challenging comes with the fact that there are so many digital led billboards in use at present. How could one content stand out from the cluttered ads.

Under these circumstances what chances would be left to the investors? Or simply put, how to invest smartly?

 The location would be the priority. It decides whether this digital led billboard is media asset of high quality. In return, it determines how high the ROI can be up to. Supposed that there are others led billboards around the property location, the new led billboard coming would be much bigger than the others. In other words, it must be a landmark in a way of much bigger size or being much more creative.

The billboard location is permanent in one spot. It can only have impacts to audiences when they come near. If there is no chance for a permanent location, moving DOOH would be a better choice for investment.

Moving DOOH refers to those digital led screens mounted on the vehicles of bus, taxi, or motorcycle. LED screen trailer and led truck are included to this conception too.

One of the greatest advantages of moving DOOH is that it brings ads to the doorstep of audiences. Furthermore, moving DOOH would involve a large quantity of vehicles with led screen mounted-on. The ads blend into the daily life of audiences. It is kind of positive on strengthening expectation of audiences on the advertised products or services, and finally making decision.

To invest smart and make it worthy, choosing a reliable DOOH solution would be another chapter now.